Manhattn’s burgers
Branding / Interior / Creative direction
The Vandermeulen brothers’ ambition to bring a bit of Manhattan and those typical New York burgers to Belgium.
—
This decision provided a visual identity that plays with angular lines, candy-like colors and lively copy that patrons are sure never to forget. The product photography emphasizes the shape and variety of toppings, making it unmistakably his own brand asset. To complete the story, we were tasked with designing the perfect Hoeked Doughnut shop.
Genuine fast-casual dining where the perfect
combination of quality and speed is paramount.
combination of quality and speed is paramount.
The city that never sleeps was a limitless source of inspiration for the design. It was more about making choices and prioritizing what could make Manhattn’s distinct and aspirational feel at home in the Belgian culinary landscape.
Manhattn's brings together influences of New York-born art deco, subway stations and industrial metal works into an intriguing environment to enjoy American-style burgers, such as the Gotham burger, Empire cheeseburger or
Tribeca chicken burger.
Tribeca chicken burger.
The sum of the taxi-cab yellow, painted steel, rough timber and graffiti, combined with Marvel comics-style illustrations and solid New York-type treatments is a delicious experience for the eyes and the taste buds.
